Privacy Policy

This Privacy Policy ("Policy") describes how Trails and Mountains, Inc. ("Company," "we," "us," or "our") collects, uses, and shares information when you use:

• www.trailsandmountains.com
• www.hikerschallenge.com
• Hikers Challenge
• Tracker by Hikers Challenge

(collectively, the "Service").

By using the Service, you agree to the practices described in this Policy.

1. Information We Collect

We collect information you voluntarily provide and information generated through your use of the Service.

Personal Information

This may include:

• Name
• Email address
• Mailing address
• Phone number
• Account profile information
• Photos you upload

Activity & Location Data

We collect activity and location data when you:

• Upload GPS files (e.g., GPX)
• Record a hike using the Tracker app

This may include:

• GPS coordinates
• Routes and tracks
• Elevation
• Distance, pace, and time

Important:

• We do not track your location in the background
• Location data is only collected during active recording or upload

GPS accuracy depends on your device and may vary.

Payment Information

When you make a purchase:

• Payments are processed by third-party providers (e.g., Stripe)
• We do not store full credit card details

Additional Information

We may collect additional information when you:

• Create an account
• Contact us
• Participate in promotions or surveys
• Use features of the Service

2. How We Use Your Information

We use your information to:

• Provide and operate the Service
• Process and display your hiking activity and progress
• Power challenges and completion tracking
• Communicate with you about your account
• Process payments and transactions
• Improve and develop the Service
• Prevent fraud, abuse, or misuse
• Comply with legal obligations

Organization & Challenge Data Sharing

If you participate in a challenge:

• Relevant activity data (e.g., completion status, progress) may be shared with the organization managing that challenge

Marketing Communications

We may send emails about:

• Updates
• Features
• Promotions

You can opt out at any time via unsubscribe links.

3. How We Share Information

We do not sell or rent your personal information.

We may share information with:

Service Providers

Trusted vendors that help operate the Service, including:

• Payment processors (Stripe)
• Hosting and infrastructure providers
• Email and marketing platforms
• Analytics and CRM tools

These providers are required to protect your data.

Legal Requirements

We may disclose information if required to:

• Comply with law or legal process
• Protect rights or property
• Protect user or public safety

4. Data Retention

We retain your information:

• As long as your account is active
• As needed to provide the Service
• As required by law or legitimate business purposes

5. Your Privacy Rights

Depending on your location, you may have rights to:

• Access your personal information
• Request correction
• Request deletion
• Understand how your data is used

California Privacy Rights (CCPA)

If applicable, you have the right to:

• Know what personal information we collect
• Request deletion of your data
• Opt out of certain data sharing

To submit a request: support@hikerschallenge.com

6. Right to Deletion

Upon a verifiable request, we will:

• Delete your personal information
• Request deletion from service providers

Exceptions may apply where data is required for:

• Legal compliance
• Security and fraud prevention
• Completing transactions
• System functionality

7. Data Security

We implement reasonable safeguards to protect your data.

However, no system is completely secure. Use the Service at your own risk.

In the event of a data breach, we will notify affected users as required by law.

8. Children's Privacy

The Service is not intended for children under 13.

We do not knowingly collect data from children under 13.

Users under 18 must have parental or guardian permission.

9. Email Communications

We may track:

• Email opens
• Link clicks

This helps us improve communication and engagement.

You can opt out at any time.

10. Third-Party Services

The Service integrates with third-party platforms.

We are not responsible for their:

• Privacy practices
• Policies
• Data handling

11. Changes to This Policy

We may update this Policy from time to time.

If changes are significant, we will notify you via:

• Email
• Website notice

Continued use of the Service means you accept the updated Policy.

12. Contact Information

Trails and Mountains, Inc
240 Main Street, Suite 688
Northport, NY 11768

Email: matthew.mcbride@trailsandmountains.com
Phone: 631-742-1153